Scaling a creative platform to 10M+ creators

Core frontend contributor at Artlist, helping grow the platform from an early build to one serving over 10 million creators.

Role
Senior Frontend Developer at Artlist
Year
2015 to present
Hosting
Company infrastructure
Artlist screenshot 1 of 3
Artlist screenshot 2 of 3
Artlist screenshot 3 of 3
1 / 3
Creators served
10M+
Faster load times
40%
Test coverage
90%+

The story

Artlist is a creative licensing platform for music, SFX, and footage, used by millions of creators worldwide. As a core frontend contributor at the company, I helped build and scale the platform from an early build to serving 10M+ creators.

This is company work, done as part of the Artlist team, not a personal project. It is included here as a reference for the scale and kind of frontend engineering I do.

What the build involved

  1. 1

    Built the first version of artlist.io and later led the full migration from legacy jQuery to Next.js.

  2. 2

    Architected a scalable frontend stack in TypeScript and React serving millions of users globally.

  3. 3

    Drove test coverage above 90% and cut load times by 40% across core micro-frontends.

Hard parts, and how I solved them

The problem

An early build could not carry a fast-growing marketplace, and load times hurt SEO and conversion.

What I did

A staged migration to Next.js and a scalable component architecture, kept invisible to customers while cutting load times 40%.

Built with

  • React
  • TypeScript
  • Next.js
  • Styled Components
“Parish took our design system from fragmented components to a cohesive, well-tested library the whole team now relies on.”
Engineering Lead, Artlist

This is aReact Developmentproject.

Next project

Artgrid

A reliable, end-to-end-tested video marketplace.

Artgrid screenshot

Want results like these?

Tell me what you are building. I will reply with a clear scope and a fixed quote.

Prefer one fixed price for one defined build? Start a project

Parish Khan

You work with me directly, on a monthly plan or a fixed-price project. No agency layer, one person accountable for the build.